Lyor Itzhaki · ex-eBay and Hopper product lead who builds
Skip the agency runaround. You work directly with me, a product manager of 7+ years who also builds in Next.js, from the first call to launch day.
Previously shipped products at
Blueprint approved, built in Next.js, live on your domain.
Recent launches
Each one started as a rough idea. Here is what shipped.
Fintech and consumer rights
Helps Americans dispute debt collection errors. An AI assistant walks people through their options and drafts the dispute, backed by plain-language guides.
92% user satisfaction with the AI assistant
Read the case studyAI monitoring tool
Watches the community and safety policies of TikTok, YouTube, Meta, Whatnot and Twitch. When a policy changes, the AI writes a short summary of what changed and why it matters, and emails it out.
26 policies checked every 6 hours
See it liveAI matching platform · retired
Matched families with shelter animals. Adopters described their home and the AI ranked the animals most likely to fit. It shut down in December 2025 when Petfinder closed the public API that supplied its shelter data.
Read the case studyHow it works
Every step has a goal and something you can hold. That is how I ran products at TrueML, EcoCart and Hopper, and it is how I run your MVP.
Goal: Agree on the one problem worth solving, who has it, and the number that will prove the MVP works.
You get
An MVP blueprint with scope, user flows and a success metric.
Goal: Get a working version of the core idea into real hands as fast as possible, and cut everything else.
You get
Working software every day, with a short Loom video of what changed.
Goal: Put it in front of real users and measure it against the success metric we set on day one.
You get
A live product, analytics, and a ranked list of what to build next.
Why work with me
Most MVPs pass between a product person, a designer and developers, and something gets lost at every handoff. With me there are no handoffs.
Track record
TrueML
Product manager, fintech
TrueML
Product manager, fintech
EcoCart
Product consultant
Hopper
Product lead, travel
Results from products I led before BuiltIt.
“Lyor is one of those rare product managers who truly cares about the product, the users, the client, and the people around him. … He was never afraid to roll up his sleeves, whether that meant leading across teams, solving unexpected problems, or building a Claude Code prototype that the partner went on to use in client demos.”
“Lyor's innovative thinking and problem-solving were key to our success at EcoCart. His enthusiasm and relentless drive for excellence made him an invaluable asset in our product evolution.”
“Lyor was an asset in building sophisticated, compliant products in the financial industry. His creative solutions ensured positive user experiences while meeting business and legal objectives.”
“Lyor's collaborative approach showed he understood the importance of design. He was instrumental in fostering a culture where consumer feedback is a key driver in decision-making.”
“I worked closely with Lyor when he joined as Product Manager for our corporate travel team at Hopper, and he made a real impact. … He then used that insight to help take our product to the next level, scaling it to meet the needs of a large enterprise partner.”
Isabela Ozamiz, Senior Software Engineering Manager, Hopper“Lyor came in to eBay and immediately took ownership of the trust and safety product roadmap for eBay Live. … he managed to earn stakeholder trust from both business and engineering and brought a highly visible automated chat moderation solution to market.”
Tim Woo, Group Product Manager, eBay Live“He built our Shopify website from scratch, managed the entire project.”
Omry A., Founder, Chubby'z“Lyor drives impact as a product manager by considering all possible angles of feature work.”
Christina Sheehan, Sr. Technical Program Manager
Who you work with
I have spent over 7 years leading product at SaaS companies like TrueML and EcoCart, launching features and driving growth in complex spaces like fintech.
I started BuiltIt because I saw too many good ideas stall in the gap between strategy and execution. Here, product thinking and hands-on Next.js development come from the same person.
Your MVP is built to solve a real user problem, and you work directly with me the whole way.
Pricing
Start with a free 30-minute call. You pay 20% to begin with the blueprint, and the rest only once you decide to build.
Validate your core idea quickly on a solid foundation.
2 to 3 weeks
Launch with AI features built in from day one.
3 to 5 weeks
For complex products, internal tools and AI automation.
Scoped per project
After launch
Optional · monthly · cancel anytime
Priced at launch, based on what your product runs on.
You pay 20% to start. That covers discovery and a written MVP blueprint. The remaining 80% is due only once you decide to build.
You stop there and keep the blueprint. You owe nothing beyond the 20% deposit.
Hosting and third-party services, such as AI API usage, are billed to you directly at cost. Work after launch is covered by the optional care plan or quoted separately.
You do. The code, accounts and domain are set up in your name from day one.
Tell me what you are building. I will reply with questions or a time to talk, and we scope it together before any work starts.
